Cultural Tourism Victoria is a not-for-profit incorporated association born out of the need and desire for cultural organisations to connect with a visitor audience and understand visitor behaviour.

Formed in 1993, we are now entering our third decade.

We are continuously evolving ensuring we remain adaptive, nimble and dynamic to meet the needs of visitors and the growing creative and cultural experience sector.

Our fundamental purpose is to inspire visitors to connect with Victoria’s rich and diverse cultural experiences.

Cultural Tourism Victoria is dedicated to connecting visitors to the depth and breadth of cultural experiences in Victoria because we believe experiencing culture opens and enriches lives.

We are uniquely positioned as the only independent body bringing together creatives, culture and heritage experiences and presenting them to a visitor audience.

Our goal is to enable visitors to and within the state to readily and effortlessly connect with cultural experiences and enable economic advantage for artists, communities and cultural institutions.

We do this by:

  • Providing collaborative marketing opportunities focussed on the visitor experience
  • Providing cultural sector development opportunities to enhance the visitor experience
  • Advocation on behalf of the sector to influence the importance of arts, culture and heritage to the State’s visitor economy, and
  • Operating within the principals of good governance.

Our member base is made up of organisations and individuals representing Victorian cultural and creative experiences including artists, councils, regional tourism bodies and not-for-profits.

The breadth of experiences represented include:

  • Museums
  • Galleries
  • Heritage buildings
  • Gardens
  • Cultural destinations
  • Interpretive walks
  • Performing arts companies, theatres and venues
  • Arthouse cinema
  • Artist Studios, and
  • Festivals and events.

Current Members

To learn more about each of our current members please click on the links below.


Abbotsford Convent
Aboriginal History Walk
Alcaston Gallery
Alex Theatre St Kilda
Alexandra Timber Tramway Museum
Alliance Francaise de Melbourne
Anna Pappas Gallery
Art Gallery of Ballarat
Arts and Culture in East Gippsland
Arts Centre Melbourne
Arts House North Melbourne
Australian Centre for Contemporary Art (ACCA)
Australian Centre for the Moving Image (ACMI)
Australian National Academy of Music (ANAM)
Australian Print Workshop
Australian Tapestry Workshop
Bass Coast Arts
Beechworth Historic & Cultural Precinct
Beleura House Garden
Benalla Art Gallery
Bendigo Art Gallery
Bendigo Easter Festival
Bendigo Heritage Attractions
Bendigo Historic Post Office Tours
Bendigo Pottery
Bendigo Town Hall Tours
Bendigo Visitor Centre
Bendigo Winegrowers
Bendigo’s Artist Walk
Black Caviar Statue
Bluestone Church Arts Space – Maribyrnong City Council
Bonegilla Migrant Experience
Brian Nunan Studio Gallery
Brightspace and The Gallery
Bromley & Co
Buda Historic Home and Garden
Bundoora Homestead
Bus Projects
Capital Venues and Events
Castlemaine Artists Market
Central Goldfields Art Gallery
Centre for Contemporary Photography
Chapel off Chapel
City Gallery, Melbourne Town Hall
City of Greater Geelong Arts & Culture
City of Stonnington
Coal Creek Community Park & Museum
Como House and Garden
Creative Gippsland
Dirty Dozen
e+Hive Art & Design Gallery
Emerald Hill Library & Heritage Centre
Federation Bells
Firestation Print Studio
Footscray Community Arts Centre
Footscray Park and Maribyrnong River
Gallery 369
Gasworks Art Park
Gateway Village Wodonga
Geelong Gallery
Geelong Library & Heritage Centre
Geelong Performing Arts Centre
Gertrude Contemporary
Gertrude Street Projection Festival
Glow Winter Arts Festival
Gold & Relics Gold Prospecting Adventures
Golden Dragon Museum
Goulburn River Valley Tourism
Gould Galleries
Grainger Museum
Greater Dandenong Tours
Greater Shepparton City Council
Hamilton Art Gallery
Heavenly Queen Temple (Mazu Temple)
Heide Museum of Modern Art
Hellenic Museum
Henry Forman Atkinson Dental Museum
High Street Armadale
Hobsons Bay City Council
Immigration Museum
Jack’s Magazine
Jewish Museum of Australia
Justin Art House Museum
Koorie Heritage Trust
Latrobe Regional Gallery
Leaps and Bounds Music Festival
Library at the Dock
Linden New Art
Living Arts Space (Bendigo)
Maldon Folk Festival
Maldon Market
Maribyrnong City Council
Markets of Footscray
MARS Gallery
Meat Market
Medical History Museum
Melbourne Museum
Melbourne Theatre Company
Monash Gallery of Art
Moooving Art
Mornington Peninsula Regional Gallery
Murrindindi Artistic Play Spaces
Museum of Australian Democracy at Eureka (MADE)
Opera Australia
Parliament House – Parliament of Victoria
Port Phillip Walking Trails
Post Office Gallery (Bendigo)
Post Office Gallery, Arts Academy, Federation University
Quang Minh Buddhist Temple
RAAF Museum Point Cook
Red Stitch Actors Theatre
RMIT Gallery
Sandhurst Gaol Tours – Ulumbarra Theatre
Seddon Village
Seymour Military History Trail and Heritage Railway – Mitchell Shire
Shepparton Art Museum (SAM)
Shepparton Motor Museum & Collectibles
Shrine of Remembrance
Signal – Creative Studio
Sovereign Hill
State Library of Victoria
Stonnington Jazz Festival
Strange Neighbour Gallery
Street Art in Collingwood and Fitzroy
Swan Hill Regional Art Gallery
Tatura Irrigation and Wartime Camps Museum
The Convent Gallery Daylesford
The Great Stupa of Universal Compassion
The Ian Potter Museum of Art
The National Theatre – Melbourne
The Laneway Artspace St Kilda
The Sun Theatre
Theatre Works – St Kilda
This is No Fantasy Gallery
Tivoli Theatre Pantomimes
Tourism Greater Geelong and The Bellarine
VC Memorial Park Honouring Our Heroes Statues – Euroa
Victoria Street Richmond
Victoria’s High Country
Visit Ballarat
Wander Victoria
West Footscray Indian Precinct
Western Bulldogs
Women’s Circus
Y Water Discovery Centre
Yarra City Council
Yarra Heritage Walks
Yarraville Village