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About CTV

Cultural Tourism Victoria was formed in 1993, born out of the need and desire for creative places, spaces and individuals to connect with Victoria's visitor audience.

Now entering our third decade we have grown to become the most comprehensive guide to cultural experiences across the breadth and depth of Victoria's cultural landscape.

Our fundamental purpose is to inspire visitors to connect with Victoria’s rich and diverse cultural experiences.

Our goal is to enable visitors to and within the state to readily and effortlessly connect with cultural experiences and enable economic advantage for artists, communities and cultural institutions.

We do this by:

  • Providing collaborative marketing opportunities focussed on the visitor experience
  • Providing cultural sector development opportunities to enhance the visitor experience
  • Advocation on behalf of the sector to influence the importance of arts, culture and heritage to the State’s visitor economy.