Geelong Art Gallery to share in Creative Victoria's Innovation in Marketing Fund

The Geelong Art Gallery will receive $12,000 to develop its marketing campaign to promote Muse, Geelong Art Gallery’s art critic avatar, which has been designed to interpret artworks making them easy to understand for children and people with a disability.

Designed to support and encourage small to medium arts, cultural and creative industries organisations to develop new and innovative marketing approaches, the Innovation in Marketing fund provides support for projects that seek to reach new audiences and diversify revenue streams.

Congratulations to the team at the Geelong Art Gallery will can't wait to meet Muse.

The Marketing Innovation Fund is one of 40 action areas of the Victorian Government’s $115m Creative State strategy which aims to grow the state’s $23b creative and cultural economy.